Growth Marketing Director, Offline

About Unlock

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We’re beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today – with flexibility and control.

About the role

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We’re beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today – with flexibility and control. We are seeking a dynamic and data-driven Growth Marketing Director, Offline to lead and optimize our offline media channels. This role is pivotal in driving customer acquisition and growth through Direct Mail, Radio, Television, Out-of-Home (OOH), Audio, Podcasts, and other offline channels.

The ideal candidate is a strategic thinker with a proven track record of developing and executing high-performing offline marketing campaigns. You will be responsible for overseeing all aspects of offline media strategy, planning, buying, and execution, while collaborating closely with cross-functional teams to achieve business objectives

• You’ll report to: Chief Marketing Officer  
• Location: Remote in the US

What we’re looking for

• Offline Marketing Strategy: Develop and implement a comprehensive offline marketing strategy aligned with overall business goals.
• Media Budget Management: Manage and optimize budgets across all offline channels.
• Market Research and Audience Analysis: Conduct thorough market research and audience analysis to identify target segments and media opportunities.
• Media Partnerships: Build and maintain strong relationships with media partners and vendors.
• Creative Development: Oversee the development and production of creative assets for offline campaigns, partnering closely with the creative team.
• Performance Measurement and Optimization: Track, analyze, and optimize campaign performance metrics to measure ROI and drive continuous improvement.
• Data-Driven Decision Making: Utilize data and analytics to inform strategy, optimize campaigns, and identify growth opportunities.
• Cross-Functional Collaboration: Work closely with cross-functional teams to ensure alignment and maximize campaign effectiveness.
• Industry Trends: Stay up-to-date with industry trends and best practices.

Minimum Requirements

• • Bachelor’s degree in Marketing, Advertising, or related field.
  • Minimum of 8 years of experience in offline media planning and buying.
  • Proven track record of successful offline campaign execution and ROI.
  • Strong analytical skills and ability to leverage data to drive decision-making.
  • Excellent project management and organizational skills.
  • Experience with media buying software and analytics tools.

What we offer

• Equity Stake: A share in our company, providing you with a piece of our collective success.
• Discretionary Time Off: Flexible time off for you to rest and recharge as needed.
• Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being.
• 401(k) Match: An annual 4% employer match to aid in your retirement planning.
• Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry.

$160,000-$185,000 base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock’s Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off.